There is a bit of an assumption that you can stick any old film online and
you've instantly got yourself a viral hit. But itís not actually like
that!The video has to be fast, cheap, catchy, available and shared on
networks and blogs. It is no longer the million-dollar shoot with the best
model and the best director. We decided to give two bands a chance to be
visually creative inviting them to produce their own music video. The
musicians will sit and brainstorm with our multi award winning directors to
try and work out how to produce the best viral in just 24 hours. One of the
members of the band is the producer! Can they go viral?
And whatís viral: is this viral?